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on the web and in the office.
Founded in 1947, its current membership includes over 200 agencies and affiliates with a common goal - to support and strengthen the advertising community on the west coast. Membership in the LAAAA provides a connection to the ever-expanding, ever-changing advertising community. The group brings agencies together by providing information and resources for members to run their businesses effectively and profitably.
With a new management team in place, the LAAAA sought to improve their online efforts by improving both productivity and efficiency. The look-and-feel of their website was widely known and liked among the industry and its membership. The board of directors, management team and Fusion in Design choose to keep the current sites design and seek to improve its level of functionality. Our task became to integrate their new office management solution with new automated online functions provided through the website to streamline their day-to-day operations.
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